Ginew (Gih-noo) is the only Native American-owned denim line. Using meticulously sourced materials, we incorporate elements of our Ojibwe, Oneida, & Mohican heritage to express a contemporary Native American voice through our premium apparel and accessories. Ginew is Native-Americana, fusing Native American and enduring styles.
Ginew is owned and operated by husband and wife, Erik and Amanda. They are from Wisconsin and live in Portland, Oregon. Their family story is a contemporary Native American narrative, with each item they make drawing direct inspiration from their cultures and relatives.
Ginew jointly crafted the first series of belts from their wedding buffalo, which was hunted, prepared, tanned, and hand-dyed by them with their families. Ginew's leather goods are made with pre-industrial methods, heirloom leather-working tools, and patterns handed down from generation to generation, since the 1880's. Their leather belts are meticulously crafted using either Horween® or Herman Oak® leathers and finished with some of the finest forged brass buckles.
Ginew incorporates family symbols and teachings into their garments, while constructing them of the finest American made materials. Selvedge denim, wax canvas, and Pendleton® wool blanket fabric are some of the premium fabrics they use.
"Minobimaadiziiwin" - "Yohahi-yo sathahita?n" are philosophies in their tribes which embodies the concept to live in a good way. Simply put, LIVE WELL. Erik and Amanda choose to live intentionally with the adventurous spirit of their relatives and invite you to join the adventure.
In their own words
"In designing the Ginew Heritage Coat, We recreated a meaningful garment as it was worn by our grandfathers and great-grandfathers in daily life. The premium, American-made materials of our Heritage Coat are not just wool, cotton and brass; they are oral histories, old photographs, and traditional lore.
Coats such as these were more than mere garments: they were work tools, worn in the machine shops, forests, and fields by relatives who dedicated themselves to the hard labor of providing for their families. By exploring our Anishinaabe and Oneida heritages, we came to appreciate their rich history of work and dedication. When we wrap ourselves in this coat, we wrap ourselves in the ways of our ancestors.
The coat lining features Ginew® “We Walk Together” wool blanket fabric lining - exclusively woven for Ginew by Pendelton®. It is customary in our communities to wrap a newly joined couple in a blanket to symbolize their union. The "We Walk Together" blanket colors represent the sacred day (sunrise to sunset) and wampum belt (purples), teachings that impart values to guide us in our life together. The lodges are in the shape of traditional Ojibwe and Oneida dwellings. The crest fuses timeless symbols from each of our tribes, the dwelling (Ojibwe) and Skydome (Oneida). Together, the colors and symbols represent how we value our traditional beliefs in our home as we walk this journey of life together."
More images are coming soon , I just wanted to get these up as soon as possible