I stumbled across this old interview from when we first opened The Shop. Since then a ton has changed, but the idea hasn't. We still love motorcycles, we still offer our customers a space to join us for conversation, and we still strive to have a real and personal connection with each and every brand that we carry...
Quarterbacks or hockey stars staring down retirement at age 32 might open a car dealership or go into real estate, but what does a pro snowboarder do when it's time to diversify? For longtime Capita pro T.J. Schneider, the issue was forced when one of his other major sponsors bailed on a "sizable lump of cash" owed to him and the Canadian had to examine his options.
In a chain of events involving blind faith, entrepreneurial vigor, good friends, marketing savvy and killer timing, Schneider now finds himself the co-owner of The Shop Vancouver, a moto-themed men's clothing store and micro-café in British Columbia's largest city.